IP India Foundation
Celebrating 50 Years International Paper APPM Ltd.
International Paper

IP India Foundation promotes environmentally & socially responsible business practices by assessing and mitigating the environmental & social impacts for sustainable economic growth. In order to increase the environmental & social sensitivity of employees and other stakeholders, various Corporate Social Responsibility (CSR) activities have been designed. The goals of these CSR activities are being achieved through direct voluntary employee engagement programs and partnerships & networks. Ensuring sustainable natural resources by reducing, reusing, recycling, managing waste, the Foundation is promoting cleaner production methods, energy efficiency, eco-friendly technologies and use of renewable energy.



Awards Galore at the World CSR Congress 2017

On 17th & 18th February the World CSR Congress 2017 was held at the Taj Lands End Mumbai and it rained awards for IP APPM these 2 days. The following awards were given away. The following were the awards won :

- 50 Most Impactful Leaders in Water and Water Management
- 100 Most Impactful CSR Leaders
- Social Innovation – Product or Service (Education)
- World Water leadership – Sustainable Initiatives

Mr Prabhakar C and Mrs Madhusree Vemuru received the awards on behalf of the organization at the ceremony attended by dignitaries from a global platform.

Aqua Excellence Award 2016 for IP APPM – CSR Project

International Paper APPM Ltd. has been honoured for its CSR projects with Aqua Excellence Award 2016 under the category of ‘Outstanding Contribution towards the cause of Sustainability – Private Sector ’. The Award Ceremony was conducted on 24th November, 2016 during the International Conference – 10th World Aqua Congress 2016, having its main theme as – ‘’Water: Smart Solutions for Growing India’’.

International Paper APPM Ltd has always served communities around it mills through CSR in several ways – but has placed paramount importance to providing Safe Drinking Water. More than 3000 Households are being supplied safe drinking water through piped lines or tanker supply or by setting up a Safe Drinking Water Plants in remote villages. In the 2015-16 alone International paper APPM Ltd has set up 6 new water plants in East Godavari & Visakhapatnam districts – creating accessibility for 4000 Households. Additionally, the projects have been built on a self-sustaining model of Public Private Pluralistic Partnership. Thus each stakeholder – the government, the administration, the corporate and the community – right to the individual, have a role to play in keeping up the model their own unique way

Mr C Prabhakar, Sr VP Corporate Affairs and CS and Ms Madhusree DGM CSR received the award from Ms Sunitha Narain, Director general, Center for Science and Environment at the India Habitat Center, New Delhi

On 1st September the National Awards for Excellence in CSR & Sustainability were announced by National CSR Leadership Congress & Awards at Vivanta by Taj in Bangalore in which International Paper APPM Ltd won the “ Community Project of the Year” Award for their services in the area of Safe Drinking Water.

The CSR activity built a sustainable model of Safe Drinking Water Plants in 2015-16. In as many as 6 locations, these water plants were set up in a PPP Partnership Model wherein every stakeholder makes a contribution towards the setting up and successful running of the plant. The donor can move away from the CSR Project after a year or two, post which the community continues to run the self-sustaining model. Hence, the sustainability.

Under several other categories the winners included – PWC, JK Papers, EID Parry, M&M, NTT Data, Ramki Foundation, TOI Foundation, Dabur India amongst others.

Professor Indira Parikh, President, Antardisha & Indias Iconic HR Leader & Ex-Dean, IIM Ahmedabad presented the award to DGM-CSR, IP APPM Ltd, Madhusree Vemuru

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Safe Drinking Water Project

Safe Drinking Water Project

2 Safe Drinking Water Plants Dedicated to Communities on 30th November 2017

On 30th November 2017 two Safe Drinking Water plants each of 500 LPH capacity were inaugurated by Mr Sura Reddy, Mill Manager, IP APPM Rajahmundry Mill. One was dedicated to the community of Sampath Nagar, a village which has roughly 700 households and is about 30 minutes away from the Rajahmundry Mill. The second water plant was set up in partnership with the Agricultural Co-operative Credit Society which spans about 10 villages in their society premises located at Bhoopalapatnam village. Though located at this village which has about 800 Households the society plans to transport the purified water to several other villages through a rickshaw. With these two plants the number of community water plants set up through IP India Foundation totals to 9, of which 8 are self-sustaining models. Apart from these 9 community based plants we have given 5 educational institutions safe drinking water plants.

Providing Safe Drinking Water - Don Devlin, CMD - IP APPM continues the tradition

“Access to Safe water is a fundamental human need and therefore a basic human right “ Kofi Annan. IP APPM traditionally agrees with this thought of providing access to Safe Drinking Water to its communities as part of its Corporate Social responsibility. It is in fact a key element of IP Way Forward where under Investing in People, we are called to address critical needs in the communities where our employees live and work.

Over the past years the supply of potable water through pipeline and tankers has grown to include around 3000 households near the Rajahmundry Mill. As the geography widened, the platform changed to setting up Safe Drinking Water plants in communities. In the past 2 years 9 such plants have been set up giving access to thousands of house-holds to purified drinking water. The 10th, 11th and 12th plants were inaugurated by Mr Don Devlin on the 4th of July at Kadiam and Rajahmundry. These 3 water plants set up in one village (Bhaskar Ram Nagar, kadiam) and 2 educational institutions (Government Junior College and Nannaya Municipal High School, Rajahmundry) provides access to safe water to thousands of people. The plants set up in the educational institution are a charity model whereas the one in the community is a self-sustaining PPPP model (public private pluralistic partnership)

Apart from the senior leadership team members from IP, two MLAs (Member of the legislative Assembly) of the state, the village representatives, revenue, education and development officials were all present for the inauguration ceremonies. On this occasion, Mr Don Devlin also gave away course completion certificates to 60 women who completed 3 month and 6 month tailoring courses from our two Tailoring Centers running in Rajahmundry and Kadiam. Note-books were also given away to 900 plus needy students of 5 government primary schools in the neighboring villages. The community members, teachers and students at every location were thrilled to see the participation of the CMD of IP APPM and Mr Don Devlin was given a warm and traditional welcome by all.

World Water Day & CSR Project in Rajahmundry Schools

World Water Day was celebrated on 22nd March in 2017. As part of these celebrations and our commitment to creating awareness and reaching Safe Drinking Water to our communities, two Safe Drinking Water plants were inaugurated in two Municipal High Schools in Rajahmundry town. These schools in Lalacheruvu and Quarrypeta areas, have approximately 1800 students who come from underprivileged homes. The Municipal Commissioner of Rajahmundry has instructed the school staff to arrange for the students to be made aware of the benefits of Safe Drinking Water and has also planned to make the students carry home 2 liters of drinking water everyday so that the families experience the difference it makes to the health.

Inauguration of RO Plant at Mulagapudi

On 12th April 2016 Mr Rampraveen Swaminathan CMD, International Paper APPM Ltd inaugurated an RO plant of 500LPH at Mulagapudi village at Nathavaram Mandal, Visakhpatnam District.
This is the first of the three villages which house our casuarinas nurseries (Clonal Propagation Centers) in Visakhapatnam district wherein RO plants are being installed as part of CSR activity.
The event was attended by the village representatives including the Sarpanch Mrs Radha Bala Naidu, the Mandal Market Yard Chairman Mr Acchiraju amongst others.
The village has a population of 2036 persons (430 House-Holdss) and this is the first RO Plant in the Panchayat. The villagers had to travel about 7 kms to the neighbouring Panchayat to buy safe drinking water.
Though the water has been priced @Rs2/20liters can, an Inaugural Offer of Rs1/20 liters can for 5 months was made amounting to Rs150/. On the opening day 85 subscriptions were collected for the safe drinking water supply

As part of the inaugural event children from the two government primary schools in the village were also given school bags and note books by Mr Rampraveen Swaminathan. The lead team was present at the event showing strong support and keen interest in the CSR activities

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Watershed Management

Watershed Management

The construction of check dams improve watershed management and community development. In 2012, a dam at Mamidilova village near Visakhapatnam was built that has resulted in a substantial increase of cultivated and irrigated area from 800 acres to 5,000 acres. This has led to a subsequent boost to the farmer population of that area (from about 800 to 2,800 persons). It is estimated that these farmers will increase their income manifold in just a few years.

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Green Wave Campaign

Green Wave Campaign

World Environment Day - Connect To Nature

World Environment Day was celebrated on 5th June by IP – CSR at the schools around the Mills, with participation from the Ladies Club and spouses from both the Mills.

20 fruit bearing trees - mango, guava and sapota were planted in 2 Government schools - one in Vemagiri and another in Vemagiri Thota. The Sarpanch of Vemagiri Panchayat as well as the Mandal Education Officer attended the programme. In both the schools the Headmasters and teachers were present.

We have planted saplings just ahead of the monsoon too!! It started raining just a day after the sapling plantataion!!!

The theme for World Environment Day by UN this year is Connect to Nature, hence post the sapling plantation activity we visited the famous Kadiam nurseries and enjoyed the beauty of nature with a few refreshments.

We were also covered by the local media who were curious to know why our IP vehicles were lined up outside a school. Our activity was covered under the heading “ Paryavarana Samrakshanaku Mokkale Kilakam” ( translating to “ Trees are Important for Environmental Protection” ).

Project Green Wave Continues with the Ladies Club, IP APPM Ltd, Rajahmundry

The President, Vice President and Secretary of the IP APPM Ladies Club – Mrs Shantala Ganesh Bhadti, Mrs Sujatha and Mrs Vidya added fillip to Project Green wave by participating in the Green Wave Campaign in the schools at Kadiam Village. This campaign targets school children and while doing sapling plantation sensitizes them on the need for a green cover.

The Mandal Education Officer, Headmaster, Teachers and the children participated in the sapling plantation program on 9th March 2016

The Ladies Club office bearers were so keen on understanding the needs of the school and supporting the CSR activities undertaken by the Mill. The interacted with the children and made them promise that they would take care of the saplings until they grew into strong trees. When asked about taking care of the saplings the children enthusiastically said : we will protect these trees until we get to eat the magoes!!

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Water for Irrigation

Water for Irrigation

Rice is the staple food of more than half the human population in India and East Godavari region is the largest producer of paddy in Andhra Pradesh. Although very close to the canel, the farmers are deprived of water. Farmers would depend on rain water for cultivation of a single crop. After the formation of farmers committee and supply of water by the company, the cultivated land increased by 400 acres, doubling the yield of paddy. Over 50 farmers from MR Palem were, in turn, benifitted.

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Hygiene and Sanitation for all

Hygiene and Sanitation for all

CSC Inauguration

IP India Foundation sponsored Community Sanitary Complex (CSC) comprising of 8 toilets was built and inaugurated at Settibalijapeta, Kadiam village on 11th December at 12 noon by Mr C Prabhakar, Mr Ganesh Bhadthi and Mr Sura Reddy alongwith the Sarpanch of the village and other public representatives of the Mandal

This CSC has been built to benefit about 80 families who do not have toilets in their dwellings – mostly hutments and a few clay-tiled houses. The families and the community at large has thanked IP and expressed that this would go a long way in eliminating open defecation and also creating security for the women, who have to go out in the dark.

This activity is also in line with the Swacch Bharath activities that have been given primary focus by the Government of India. The state government of Andhra Pradesh has also given importance to Sanitation and has asked all the corporate to focus on the same in their CSR activities

According to WHO about 1/7th of the world’s population still defecate openly, in the absence of any toilet. A staggering 60% of this population is from India. Global impact of poor sanitation on human health and infant / child death is profound. Because of this an estimated 10 million children under 5 die globally every year. Out of this, an estimated 2.4 million are in India.

The Foundation supports the construction of DRDO’s bio-digester toilets which are economical and can be implemented faster than the regular RCC (reinforced concrete cement) toilets. The technology is 100 percent maintenance-free and allows complete elimination of pathogens. Water released out of it is recycled and used for nurseries.

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